League of Legends' business model in 2023 is explained in /dev.

This article discusses the forthcoming changes and plans for the business model of popular online game League of Legends as the company moves towards 2023. The discussion covers monetization choices, principles for decision making and the company's goals.

In 2003, the landscape of gaming was forever changed by the popular online multiplayer game, League of Legends. The game, with a business model bolstered by both community engagement and in-game purchases, set a new standard for what could be achieved. But as we look toward the future, specifically 2023, changes are on the horizon.

The Evolution of Monetization

When League of Legends was born a decade ago, it broke the mold with its 'free-to-play' model. This shifted the landscape of digital games, and opened up the possibility of a new world in which games could be both accessible and profitable. However, despite the model's initial success, changes are on the horizon for 2023.

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Riot Games, the developers of League of Legends, have noted that player spending habits have changed over the years. In consideration of this shift, Riot intends to adapt their monetization model to better align with these evolving player preferences. The future strategy will focus on value-based spending targeting both core and casual gamers.

League of Legends

As part of this new strategy, Riot games is considering removing blind box purchases. Blind boxes, or 'loot boxes', have been a controversial feature in the gaming industry due to concerns around encouraging compulsive or harmful spending habits. Riot's contemplation of removing these reflects their commitment to a fair and player oriented monetization strategy.

That said, a key part of the new strategy is the reinvestment of profits back into the game. This reinvestment will help ensure that the game continues to evolve and grow, improving the overall player experience and keeping League of Legends at the forefront of the gaming world.

Principles for Decision Making

Riot Games' decision-making approach for the future will be guided by four important principles. These principles are considered fundamental in shaping the next phase of the League's experience, and for maintaining its place as a leader in online multiplayer games.

Firstly, they aim to promote player choice. Riot Games acknowledges that different players have different preferences, and they believe in giving players the power to choose how they support the game. This recognizes that not all players are willing to make in-game purchases, and that such purchases are not the only way that players can contribute to the game's success.

Secondly, Riot Games will strive for fair pricing. This approach ensures that players receive good value for their money, promoting a more positive playing and purchasing experience for everyone. In this light, the idea of removing loot boxes, becomes rather significant.

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Transparency is the third principle for decision-making. Riot Games is determined to foster open and honest communication with their players about any changes to the game, including changes to the monetization model. This principle reflects their commitment to maintaining player trust.

Last but not least, the fourth principle is sustainability. Riot Games recognizes that for the game to continue to be successful, it needs to be financially sustainable. This sustainability is at the heart of all their decision making and it can be assured that this will continue in the years to come.

Goals for 2023 Model

The shift in monetization strategy for 2023 is centered on multiple goals. These goals serve to establish a solid future for the game while ensuring that the community continues to thrive.

One of the key goals is to deliver fair value to its players. This involves offering both experiences and items that players perceive as being worth their investment, whether this investment is time, effort, or money. This principle ties in with the intention to promote player choice and fair pricing.

Additionally, Riot Games aims to tackle compulsive spending concerns head-on. This goal is tightly linked with the company's focus on the welfare of its player base, and reflects the industry's wider move toward more ethical monetization models.

The company's third goal hinges on the creation of sustainable economics for eSports. Riot Games acknowledges that eSports is an integral part of the League's ecosystem, and they have plans to enhance its revenue generation to ensure its sustainability.

Lastly, Riot Games seeks to strike a balance between monetization and player experience. They recognize that the success of their monetization model relies on keeping their players happy and engaged, and they are committed to ensuring this balance is part of the 2023 model.


As we look towards 2023, Riot Games has shown that they are committed to upholding the success and sustainability of League of Legends. They are taking brave steps toward reinventing their business model to ensure it meets the needs of their players, both today and tomorrow.

The removal of loot boxes, the principle of transparency, and the focus on delivering perceived value are all examples of their emphasis on player experience and welfare. Such measures show an organization keen on adapting to the evolving digital gaming landscape.

Moreover, Riot Games has also shown an understanding of looming challenges such as enhancing sustainable economics for eSports. Their focus on creating a strong foundation for eSports is well-reflected in their 2023 goals.

In conclusion, the 2023 model for League of Legends promises a future of improved player experiences, based on fair value, transparency and sustainability. It's an exciting time for players and the industry alike as Riot Games continues to lead the way in reshaping the spending habits and overall gaming experience in the digital world.