The League of Legends Championship Series (LCS) and Pagoda® Snacks, a popular supplier of frozen Asian finger foods, have recently announced an enticing deal. The LCS is an elite North American esports league that now boasts Pagoda as its official egg roll.
A joint venture between two diverse industries, this strategic partnership marks a significant turning point for both entities. Such a move will undoubtedly add an interesting dynamic to the esports realm, while simultaneously pushing Pagoda to the forefront of exciting new markets.
Interactive gaming and comfort food have always been interconnected. Recognizing this, Pagoda and LCS saw this partnership as a fitting opportunity to celebrate their shared audience. Now, fans can enjoy Pagoda’s egg rolls while watching their favorite esports competitions.
Delivering an enjoyable experience to esports enthusiasts involves more than just excellent gameplay. The strategic incorporation of Pagoda's egg rolls allows LCS to offer something different and adds another layer of engagement to events.
The deal impinges upon one significant tradition in sports: snacking. Pagoda seeks to transform this pastime within the esports arena by delivering readily accessible, delicious, and easy to prepare treats. In particular, their egg rolls are set to take the spotlight.
Pagoda's snacks are known for using high-quality ingredients free of artificial flavors, colors, or preservatives. These egg rolls feature a crisp, flaky wrapper filled with flavorful protein and fresh-cut veggies. Now, they are poised to become a favorite for esports fans during LCS events.
With deep roots in the US, Pagoda produces a rainbow of offerings that cater to a wide range of palates. Their extensive variety puts them in a unique position to appeal to the broad demographic that the LCS attracts, thereby bridging a gap between gaming and gourmet.
Kelly Stock, Pagoda's Brand Manager, expressed excitement in this progressive partnership. Sharing the company's desire to offer meaningful experiences, she noted that Pagoda’s delicious egg rolls would complement the exhilarating action of LCS matches.
Stock also highlighted the shared spirits of adventure and tenacity, found both in the gamers who compete at the LCS levels and the people who enjoy Pagoda's flavor-packed snacks.
Another exciting aspect of this unique collaboration relates to the LCS's broadcast program, LCS Lock In. The blend of gaming adventures teamed with Pagoda's tasty snacks has immense potential to shape viewer experiences in the future.
The LCS Lock In signals the start of the LCS season. It is a knockout-style tournament, broadcast throughout North America. As part of it, Pagoda was prominently mentioned and featured during the live competition.
With its viewer base continually expanding, LCS continues to discover innovative ways to enhance viewers' experience. The inclusion of Pagoda adds another interactive element to the broadcasts and provides a communal feeling for fans at home.
A pioneer in its industry, the LCS has always been at the forefront of esports innovation. Their new deal with Pagoda is emblematic of this spirit, demonstrating how esports can meld seamlessly with other industries to create new opportunities and experiences.
Streamlined sponsorship deals like this one not only diversify the viewers' experiences but also pave the way for potential collaborations with other varied businesses. It sets a precedent for more diversified partnerships in the future.
As esports continues to grow, its increasingly varied viewership presents a fantastic opportunity for brands like Pagoda. For esports to continue its meteoric rise, more businesses will likely want their brands tied to these virtual competitions.
In the ever-evolving landscape of the esports world, it's exciting to speculate what other collaborations may soon be on the horizon. Gauging from the LCS and Pagoda partnership, viewers can expect more integrations with widely enjoyed products.
This partnership represents a unique intersection of esports and gastronomic delights. Pagoda and LCS are setting the pace by demonstrating how diverse companies can collaborate to create immersive, enjoyable experiences for their shared audience.
While Pagoda and LCS may seem like an unlikely pairing, their partnership melds together two of life’s best pleasures: food and gaming. Gamers and foodies alike are sure to enjoy this tasty crossover, further bridging the gap in the esports cultural milieu.
The joint venture stands as a testament to the evolution of esports. By embracing partners from vast and varied industries, the LCS continues to grow its influence and expand its reach. Fans and viewers indeed have a lot to look forward to with this exciting partnership.