Donald Trump's new venture, Truth Social, has been drawing attention since its announcement due to its promise to be a freedom-of-speech-focused alternative to the mainstream social media platforms. However, recent financial data reveals not everything is smooth sailing for the former President's enterprise.
Truth Social is hosted as a part of the Trump Media and Technology Group (TMTG), the digital world project spearheaded by the former president following his departure from the White House. According to securities filings, the platform isn't yet earning revenue and it has been presented with losses estimated at $1.1 million in the nine months leading up to September 2021.
The losses incurred by TMTG also encompass other business undertakings, making it unclear what proportion is specifically attributed to Truth Social. This added complexity provides further challenges in assessing the financial health of the venture.
While the specifics of the financial losses aren't transparent, the data does reveal a cash holding of $10.6 million as of last September. Further funds have been raised through an agreement with Digital World Acquisition, a special purpose acquisition company (SPAC).
TMTG recently went public through a SPAC deal, which has become a popular mechanism for companies to list on the stock exchange without going through the traditional IPO process. This merger with Digital World Acquisition meant TMTG gained an instant listing on the NASDAQ.
Despite its financial losses, this SPAC deal propelled and catapulted TMTG's valuation to nearly $4 billion. Such a high valuation for a venture not yet generating revenue has triggered some skepticism among market watchers.
Valuations of this magnitude typically correlate with a firm's ability to generate significant and sustained profits, but TMTG and by association Truth Social, have yet to prove this capability.
Navigating the investment landscape, particularly within the realm of SPAC deals, can be fraught with potential risks. The hyped valuation of TMTG, in light of its financial results to date, attest to this.
The financial data available also provides a glimpse into the running costs of Truth Social and its parent venture TMTG. The biggest cost component, understandably so, is the technology development that continues to facilitate and drive the progress of the platform.
Between January and September 2021, technological development of Truth Social reportedly cost around $4.8 million. This figure encompasses software development costs, capitalized website costs and other related technological expenses.
Alongside these tech expenses, the operational costs for the same period amounted to $4.5 million. These figures give a rounded estimate of at least $9.3 million spent in less than a year to get the platform up and running.
In spite of these considerable expenditures, a successful beta version of Truth Social was launched in November 2021. TMTG also stated in their prospectus that they expect the app to be ready for a full-scale launch in the first quarter of 2022.
The financial position of Truth Social and TMTG is complex, weaving in losses, potential risks and high costs, while demonstrating potential for future growth.
The development costs of Truth Social highlight the considerable resources needed to build a social media platform capable of presenting a credible challenge to established players in the industry.
Funding has been found to facilitate this development, but as with any new venture, the future profitability of Truth Social and TMTG remains uncertain.
The losses made in the nine months leading up to September 2021 are not necessarily indicative of the future financial health of Truth Social and TMTG. However, in the backdrop of the financial figures lies the challenge of generating revenue.
Skepticism surrounding the ability of Truth Social to make a meaningful impact in an already dominated market seems warranted when considering the significant associated costs and lack of revenue.
Yet, the commitment to a large-scale rollout of the platform along with the potential for market disruption strongly indicates a certain level of confidence in the venture's ability to eventually achieve profitability.
Overall, the finances of Truth Social and TMTG remain opaque and intricate, with more data required to provide a more accurate reflection of financial security.