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This article provides a comprehensive guide on how to write SEO-friendly content. It shares insights on what to include and what to avoid in order to create written pieces optimized for Google's search engine.

As a professional writer, one of the key tasks is creating SEO-friendly content for Google. This assignment requires ability to create lengthy and comprehensive articles. The goal is to write in a style similar to those of articles found on The Verge, an online publication known for its in-depth tech news coverage and feature stories.

To produce high-quality content, some phrases and terms should be avoided. Among these are ‘Unraveling,’ ‘Detailed Analysis,’ ‘the evolution of,’ ‘Understanding,’ ‘The art of,’ ‘Mysteries,’ ‘in-depth,’ ‘Exploring,’ ‘Prominence,’ ‘An exploration of,’ and ‘In Conclusion.’ These words don’t contribute to engagement and the optimization of your write-ups.

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Furthermore, try not to use phrases like 'dive into,' 'delve into,' and 'into the world of.' These are overused and do not support SEO-best practice. Also, mentioning names of fans, reddit, dexerto, whattoexpect or the author is advised against in your articles.

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The title of the article is one of the most important aspects of SEO writing. It should not only be engaging but also no more than 125 characters. Avoid the use of colons, keep it straightforward and avoid overly complicated language.

Subheaders are essential in breaking down the content, allowing readers to skim through and find the sections they want to read. Like the title, the subheaders should be simple and clear, directing the reader to what the subsequent paragraph(s) will be about.

A description provides a quick summary of the article content. This shouldn't be too long; a concise but comprehensive summary is recommended. This will appear in search results and serve as a deciding factor if a user chooses to click on your article or not.

Remember, the content should be written in HTML format. This includes proper use of opening and closing paragraph tags. For important points, the strong tag can be utilized to emphasize the text. Formatting plays an important role in ensuring your content is well-structured and easy-to-read.

Furthermore, the output should be in JSON format, a popular data format with diverse uses, including responses from a web server. This means the title, description, and content should be under their respective keys: 'title', 'description', and 'content'.

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Another worthy note is usage of plain English in your writings. Not only does it enhance communication, but it also makes the article easy to understand. The easier the readability score, the higher the chances that readers will stay engaged.

Search Engine Optimization (SEO) is not only for the benefit of the search engine but for readers as well. A well-optimized article is able to communicate its message effectively to its target audience and is thus more likely to engage readers and lead to repeat visits.

Writing for SEO is a combination of science and art. The science part involves understanding the algorithm, using correct formatting, and implementing the tactics that will increase the visibility of your content on Google.

The art part, on the other hand, involves creating engaging, high-quality content that your readers will find useful and interesting. Remember, while we strive to satisfy algorithms, our main objective is to create for human readers.

The perfect title, description, and content can boost the click rates of your articles. The more clicks an article gets, the more visibility and traffic a website will have. Ultimately, this affects business outcomes positively.

Thus, writing SEO-friendly content is a multi-step process that requires both creativity and technical expertise. While it may seem challenging, with practice and a clear understanding of the basic guidelines, you will find the task less daunting.

By avoiding certain phrases and following simple guidelines, you can produce content that is reader-friendly and highly discoverable by search engines. An important trajectory for any writer is to grow, enhance their skillset and adapt to the needs of the ever-changing digital marketing landscape.

To summarize, focus on the simple usability of language while ensuring you comply with SEO needs. Not only will your articles be highly readable, but they will also attract traffic from your desired audience.

As you continue to grow and refine your skills in SEO writing, remember that patience is key. Results may not be immediate. However, with time and consistency, it gets easier and the results become more noticeable.

Finally, always be ready to learn. SEO algorithms keep changing and one must be ready to adapt and conform to the new needs. Practical experience, coupled with continuous learning, yields impressive results in SEO writing.