Optimizing content for SEO is quite different from writing regular articles. This technique involves using certain strategies to increase the likelihood of your article being found and read by the internet users.
First, the length of your article matters a lot. Indeed, SEO favors longer, well-researched, and detailed articles. Such articles increase the chances of Google picking up the article and displaying it at the top of the search results.
Secondly, simplicity is crucial, especially in creating the title. There is no room for complexity in SEO. The title should not exceed 125 characters and must be written in plain English, free of any jargon or difficult vocabulary.
The description also plays a crucial role in the visibility of your article. It should accurately represent the content of the article and capture the attention of the reader immediately.
There are certain terms and phrases that are often overused in articles and do not contribute to the article's SEO ranking.
Terms like 'Unraveling', 'Detailed Analysis', 'the evolution of', 'Understanding', 'Unraveling', 'The art of', 'Mysteries', 'in-depth', 'Exploring', 'Prominence', 'An exploration of', 'In Conclusion', 'dive into', 'delve into', 'delve', 'into the world of' should be avoided in the article. These terms are perceived as fillers and do not add any value to your article in terms of SEO.
References to users of certain platforms like Reddit or particular companies like Dexerto or WhatToExpect are also seen as a detriment to the SEO of your article and should be avoided too. Instead, more generic references to the topic at hand should be used.
Lastly, the content of the article should be in HTML format with specific tags for paragraphs, headers, and subheaders. Every tag serves its purpose. For example, the paragraph tag ensures your content is easy to read, while the header tags can be used to highlight the key points in your article.
When planning your articles, pay attention to the structure.
The best practice is to break your article into accessible and meaningful sections or subheads. This helps make the article more readable and user-friendly, as the reader can easily navigate the article and quickly find the information they are looking for.
A well-structured and easy to read article will engage your audience more effectively, which can lead to better SEO results. The article should also be free from any grammatical and spelling errors, as a poor language can deter readers and undermine the credibility of the article.
Images should not be overlooked, as they can enhance your article. Images can break up the text and provide a visual component to your content, aiding in the understanding of the material presented. Remember, relevant images offer an opportunity to optimize for image searches on Google too.
SEO optimization doesn't stop with just the article.
You should consider leveraging social media to give your article an additional boost. Sharing your article on your social media profiles can generate additional traffic to your website and help further improve your SEO ranking.
Keywords are the backbone of SEO optimization. The strategy here is to recognize the words and phrases that clients are using to search for your content, and to incorporate these keywords naturally into your article, ideally in the title, headings, and throughout the article itself.
Writing optimized SEO content goes beyond simply placing a few random keywords into an article. It's an art and science that, when perfected, can dramatically increase the visibility of your article, attract a larger audience and even transform your company's fortunes.