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A comprehensive guide on how to write articles for Google SEO that captivates, informs, and ranks.

The art of writing for Google SEO requires practice and a keen knowledge of how search engine algorithms work. It’s a unique style, borrowing from journalistic approaches while incorporating the technical nuances of the modern digital landscape.

Applying a casual style, like writing for the tech and culture website 'The Verge', can be very effective. Remember, the objective is not just to rank but also to provide valuable information that captivates the reader. The writing should be crisp, clear and captivating.

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Avoid using clichéd phrases such as 'In Conclusion', 'dive into' and 'delve'. Such terms can make your content appear generic and unoriginal, thereby failing to intrigue your audience or the web crawlers that index your page.

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Also, be cautious about referring to specific fan groups or citing certain websites. It's advisable not to mention fans, reddit, dexerto and whattoexpect in your content. This is to avoid the perception of bias or the promotion of a particular platform.

The article should have a straightforward and concise title that is less than 125 characters long.Catchy and clear titles are more likely to be clicked by users in search engine results.

Peruse through the content to ensure there are no colons in the title. This nuanced step can make the algorithm see them as two separate phrases and detriments the integrity of the keyword.

Neither should the title insinuate any form of analysis. Google's algorithm favors simplistic language that is easy for users to understand. Therefore, plain English and uncomplicated vocabulary tend to dominate search engine rankings.

No matter how robust or enlightening your content is, poor formatting can sabotage its chances of SEO success. Correct HTML formatting doesn't just improve readability, it can also significantly impact your article's visibility on search engines.

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However, creating engaging SEO articles isn't just for search engines. Your ultimate audience is your readers. They can tell when an article is thinly veiled around keywords and SEO mechanics.

Remember, your readers are looking for quality content that is enlightening and entertaining. Content that resonates with them and answers their queries. Merely focusing on SEO and ignoring the quality of content can harm your chances of higher rankings.

The best SEO articles strike a balance between using the right keywords and compelling, information-rich content. Remember, the prime objective of Google is to present the most valuable content to its users.

Long-form content tends to perform better in SEO. An article with 1500 words, divided into 20 paragraphs with four sentences each, can be an ideal format.

Paraphrasing an article doesn't mean simply rehashing it. Successful paraphrasing requires interpreting the primary material and articulating it in a new, original way.

The standard SEO practice requires one to leverage primary and secondary keywords within the content. However, integrating keywords into the content should not compromise on the readability or relevance of the content.

Apart from all these elements, remember to incorporate subheaders within your content. These can add structure, making it easier for readers and search engine bots to comprehend the article.

It's also vital to keep a close eye on the metrics once your article is live. Google's algorithms are constantly updating, so it's vital to stay on top of SEO metrics and adjust your strategies accordingly.

In all of this, never skip the author. Your audience values the credibility of the information you're providing. Always credit the authorship of the information if it's collected from several sources. However, bear in mind to restate in a way that aligns with your brand tone and style.

Creating SEO-friendly articles is no simple feat. It calls for a strategic blend of quality content, back-end data, and reader engagement tactics. It's a dynamic field where the ground rules keep changing.

Ultimately, when it comes to SEO writing, the intent should be to provide highly valuable and engaging content to the reader, within the context of parameters set by Google's algorithms. It's about bridging the gap between what readers want and what search engines need.

In summary, always prioritize your reader's needs and interests. Write for people first, then optimize for search engines. This is the fundamental principle of SEO writing.