Snoop Dogg is not only a globally celebrated figure known for his music, but also an affable personality in the gaming industry. His love for video games has shone through the years in various ways, which makes his newest venture a particularly interesting shift.
Aside from gracing the rap industry, Snoop Dogg has been a highly active figure in multiple promotional events for various gaming titles. He's been linked with the popular franchise Call of Duty , where he collaborated on a playable skin in the Modern Warfare 2 and Warzone entries.
In 2022, Snoop Dogg’s displayed keen involvement in the gaming commmunity when he took on the role of a director in the FaZe Clan, an esports organization. But his fatherly instincts kicked, a year later Snoop moved on opting to partake in another venture together with his son.
The entertainment icon along with his son are striking out on their own in the gaming industry. Their next adventure? Launching their very personal video game studio, Death Row Games.
Snoop Dogg & Son: Birth of Death Row Games Studio
The creation of Death Row Games was revealed by Snoop Dogg’s son, Cordell Broadus. With an aim to develop their line of games, the father-son duo's vision for the imprint is awe-inspiringly innovative.
The game development studio is designed to be a fresh branch to the music label Death Row Records. A label Snoop Dogg fully acquired in 2022, ready to reinvent its legacy with a gaming twist.
While the studio's projects are at a nascent stage, their creations are ready to impress gamers around the world. Meticulous crafting is going into every game, starting on a small scale before catapulting into something staggering.
“We’ve been creating games for the last five-six years. Snoop’s got experience developing mobile games, so we’ve always had the ambition of constructing it on our own,” explains Broadus.
Channeling Innovation: A Creator's Homebase
Snoop’s son mentions that the platform is set to uphold minority creators and artists. The focus is to develop and publish games that are backed by rich creative minds. They kickstart this ambitious journey with the creation of games in Fortnite using the game’s Unreal Editor.
What's interesting is the amusement shared by the 26-year-old in seeing a father-son duo unite over a shared passion. Broadus mentions how inspiring it is to work together, especially considering Snoop Dogg's age and potential disconnect with modern gaming elements.
Death Row Games offers a beacon of hope to budding creators, embracing them towards a world of creativity and innovation. Broadus and Snoop Dogg’s unique mindset is sure to uplift an entire community of imaginative individuals.
There is no official release date for Death Row Games's first project as of now. With avid gamers and fans eagerly awaiting the launch, the anticipation continues to build.