Writers are always looking for ways to improve their craft. Writing for Search Engine Optimization (SEO) is no different. The goal of this article is to provide a comprehensive guide on how to write lengthy, detailed SEO articles to increase your web traffic.
One of the well-known media outlets, The Verge, has a captivating writing style. Not only does it manage to be informative, but it also keeps its readers engaged, making them spend more time on their website. It's a brilliant strategy worth emulating if you're aiming for higher ranks in Google's search engine.
Essentially, the skillset needed for writing long and detailed articles is no different from writing regular articles. The key elements are still there, such as a strong introduction, coherent narrative structure, depth in content, and an impactful conclusion.
However, where it differentiates is the elaborate articulation of the content, bringing in-depth understandings, references, and explanations to your readers. You cannot afford to be concise, but you also shouldn't make your article seem stretched without a purpose.
It's a common belief that conclusions are the final wrap-up of the written piece. However, for long, detailed articles, inferences or summary are vital throughout the article. Summarize key points after explaining them to ensure reader understanding.
Engaging phrases such as 'dive into' or 'delve into the world of' might seem appealing but your writing should sound original and genuine. Refrain from using such common phrases. Be creative in your transition and explanation, it will stand out.
Although the article is intended for a broad audience, orienting it towards a specific set of readers can sometimes leave a greater impact. However, avoid mentioning fans, considering there's a possibility of excluding other readers unintentionally.
Dexerto, Reddit, or similar platforms have a considerable readership, but bringing them up may sound promotional or biased. Hence, it's appropriate to keep these mentions out unless it's pertinent to the topic.
In this digital era, the author's mention frequently within the article can seem unnecessary and may even detract from the main content. Take the humble role of an unseen narrator. Let your words make the impact, not your mention.
When crafting your article's title, simplicity should be the standard. A short, straightforward title is easy to read, comprehend, and remember, and more likely to be clicked on by users while browsing. Remember, Google's algorithm considers click-through rates as well.
Similarly, avoid the use of colons, redundant phrases, overly complex terms, or the word 'analyzing' in your title. Such elements may seem scholarly, but it tends to be less appealing to a general audience that prioritizes easiness in understanding over complexity.
Remember, your title should be in plain English. It should be intelligible even to those with a very basic understanding of the language. Always keep your reader demographics in mind while structuring your title.
Article format is also a major aspect of creating an impression in readers' minds. HTML formatting not only makes your article visually appealing but also easy to read and navigate through.
A cluttered article without breaks, paragraphs, or subheadings is likely to intimidate your readers and discourage them from reading further. Ensure that you plan and section your content well, making it digestible.
Subheaders are especially useful in long articles. They draw readers' attention to key points and sections, giving them control over what part they want to read without having to read the entire article.
Incorporate strong tags into the HTML formatting of your article. While bold and italics emphasize specific words or phrases, strong tags convey its importance to search engine bots, making them critical for SEO purposes.
JSON, or JavaScript Object Notation, is an open standard file format that uses human-readable text to store and exchange data. One of the advantages of using JSON format for your SEO-friendly articles is that it's easy to read and write for humans.
When producing SEO articles, keep in mind the JSON structure. Its straightforward format doesn’t require any special software or tool to read, making it accessible for every user. Optimizing your content to work well with JSON should be a fundamental part of your writing process.
This comprehensive guide should be a stepping stone in your SEO writing journey. By adapting a favorable writing strategy, producing beneficial content becomes easier, resulting in greater web traffic, elevated Google ranking, and ultimately more readers.