Google Search Engine Optimization and The Verge Writer's Style
The Verge and Google SEO may seem like an unlikely duo on the surface. Nonetheless, merging these two yields the perfect recipe for generating ubiquitous content that stands out online.
Taking the informative, focused, and easy-to-understand style of The Verge, combined with data-driven methods of Google SEO, we present a guide that will take your SEO writing to the next level.
Our aim isn't a deep 'dive' or 'delve', but a practical adjustment to how you produce and structure your content.
Choosing an Effective Article Title
Your article title should be pithy - a maximum of 125 characters. Colons, dashes, and other punctuation marks can be seedlings to confusion and should be avoided.
Keep the title simple, straightforward, and suitable for your topic. A title like 'Understanding the Mysteries of...' might sound intriguing, but such complex titles can often be detrimental from an SEO perspective.
Instead, you need to use plain English, clear terminology and remain succinct. 'An Exploration of....' may sound sophisticated, but simplicity often works best for SEO.
Avoid Common Writing Pitfalls
Some phrases may sound impressive, but are best avoided. Words like 'unraveling', 'detailed analysis', 'the evolution of', and 'prominence' can seem intellectual, but they may not help your SEO.
Similarly, avoid the phrases 'the art of' and 'in-depth', as they can overcomplicate your point. Clear, concise language is the key to successful SEO writing.
Content marketing is not about showing off your vocabulary, but about communicating with your audience.
Steer clear of Fan and Reddit Vocabulary
Focusing on specifics like 'fans', 'Reddit', 'Dexerto', or 'what to expect' can limit your content's universality. Such specificity can make your writing seem niche or exclusive, causing potential readers to skim or skip it.
The goal here is to engage a broader, more diverse population. Hence, terms that evoke a sense of exclusivity should be circumvented.
Avoid mentioning authors unless it is absolutely necessary for the context of your content.
Simple and Concise Description
A well-written description highlights the essence of your article. An effective description is like an elevator pitch to your article, reeling in your reader and intriguing them enough to read your article.
When writing the description, keep it concise but informative, giving just enough detail for your audience to understand what they will gain from reading your article.
A complicated or elaborate description can be off-putting. Coherent and purposeful sentences work best.
The Art of Simple Content
Google's SEO LOVES simplicity. The more straightforward your content, the better your SEO. Ensure your tone is professional, yet approachable to keep your reader engaged.
Simplicity, however, does not mean writing unimaginative or bland content. It means shaping your content to guide your reader through your narrative smoothly, eliminating any roadblocks that might deter them from continuing.
Simple content has the power to be resonant, connecting with your reader in ways that complex lexicon cannot.
Opt for efficiency in HTML Formatting
Using the right HTML format can greatly enhance your SEO. However, just merely adding a bunch of tags is not enough. The format structure - '
'- can benefit you through better presentation and readability on your site.
Efficiency is important in all aspects of SEO writing, including HTML formatting. Stick to the structure, and your content is more likely to be effectively crawled and indexed by search engines.
Thus, it’s more about the effectiveness of your html format than the content within it.
Conclusion: Brevity is the soul
The secret to The Verge writing style for enhanced Google SEO is simple - make your content brief and crisp. Avoid the temptation to craft complex phrases or sentences. Instead, aim for clarity of thought and simplicity of expression.
Remember, Google's SEO doesn't care for how intricately you can weave words. It values user experience above all else - this calls for clear, concise, and well-structured content.
With this guide, you can adapt The Verge writing style for Google SEO, attract a wider audience, and increase your online visibility.