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An overview of the best practices and prohibitions that should be observed in writing SEO-centric articles, emphasizing dos and don'ts to improve visibility in Google's search engine.

Understanding the Task

It's invaluable to comprehend the scope of the writing task at hand. Primarily, you're an experienced author responsible for developing comprehensive articles optimized for Google's search engine. Your writing style bears semblance to that of contributors to The Verge, a popular technology news website.

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Abstain from using phrases such as 'detailed analysis', 'the evolution of', 'understanding', or 'unraveling'. The use of such words often makes titles less appealing and harder to read, thus dropping in search engine rankings.

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Equally important is ensuring the content written is original and valuable, leading readers to spend more time reading your articles. This significantly impacts the invisibility of your content, as Google rewards useful content with boosted rankings.

Unsuitable Phrases

There is a treasure trove of clichés that you should avoid. 'Delving into', 'dive into', 'in conclusion', 'into the world of', and 'exploring' amongst others, should be expelled from your writing lexicon. Overused phrases clutter texts, making it harder for readers to grasp the intended message.

Likewise, 'prominence', 'an exploration of', and 'mysteries' are not advisable to use. These terms have been excessively used in articles and now sound outdated and unoriginal. Your ultimate aim as a writer is to sound fresh, informative and engaging.

Avoid phrases that are amateurish in tone, such as 'art of' or 'in-depth'. Such words could potentially harm your credibility as an expert author. Your writing should always maintain a professional tone, hence the need to shun such phrases.

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The task also discourages mentioning websites such as fans, reddit, dexerto, and whattoexpect. To boost your SEO rankings, your article should refrain from promoting other sites, instead keeping the focus on your content.

Basic SEO Writing Rules

The title of your article holds immense weight as it serves as the very first impression readers have of your content. Therefore, ensure it's simple, poignant and attention-grabbing. Titles with colons or complicated wording should not be used. Instead, opt for simple English that's easy to understand.

Your content should be wrapped in HTML tags for proper formatting. These tags help categorize and describe your content, improving accessibility, and user experience. Typical HTML tags like paragraph (p), strong, and headings (h1 to h6) can be used to structure your content effectively.

On the other hand, avoid injecting too many links into your article. This practice, referred to as 'over-optimization', could be penalized by Google, which might lower your site's ranking. Instead, include backlinks to your other articles or website pages, enhancing visibility of these pages.

Furthermore, as an SEO writer, you should be conscious of keywords. Knowing the right keywords and placing them strategically in your content are part of the web optimization advantages that Google User Experience (UX) offers to improve visibility in search result rankings.

Creating Impeccable Content

The author of the article must not have their name mentioned in the article. This is a policy that most SEO content producers follow. Instead, the focus should be solely on the quality and substance of the content presented, not on the identity of the author.

Irrespective of the topic, your article should provide valuable, well-researched information. Readers should leave your site knowing more about the topic than when they arrived. Offering unique takes or insights on a topic can also help boost reader interest.

Ensure you break down your content using sub-headers. Besides making your article reader-friendly, sub-headers also enable search engine spiders to understand your content better, consequently improving your SEO ranking.

Remember that the ultimate goal of SEO-friendly content is not only to rank high on search engines, but also to spark authentic engagement and earn the trust of your readers. Maintain accuracy of information, authenticity and most of all, value to end-user.

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