Introduction to SEO
For anyone venturing into the world of online business or digital marketing, understanding Search Engine Optimization (SEO) is crucial. In its simplest definition, SEO involves improving a website to increase its visibility in relevant search engine results pages. The purpose of this is to attract more traffic – and ideally, to convert that traffic into customers and leads.
Search engines serve as the primary method of exploration for most people on the internet. Google alone is responsible for 75 percent of all global desktop search traffic, and leads the market significantly.
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This article delves into how SEO works, why it's important, how you can improve your SEO, and some techniques you can use to grow your online presence and get ranked higher in search results.
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