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A comprehensive guide on how to improve your writing skills for search engine optimization without overusing certain phrases and tools. This guide provides a step-by-step approach to achieve an effective, readable, and SEO-friendly content.

Writing for search engine optimization may seem like a daunting task, especially for writers who are accustomed to a free-flowing narrative. Yet, with a bit of insight and the right approach, one can master the art of crafting captivating text that caters to both readers and SEO algorithms. Remember, it's all about balance and the perfect blend of creativity and rationale.

The key to excelling in any field is to have a thorough understanding of its foundational elements. In the realm of SEO writing, knowing how search engines rank and index content is paramount. This involves examining keywords, search patterns and user intent, and many other factors. Simultaneously, maintaining a natural flow and making the material easy to digest remains essential.

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Every writer must realize that the competition on the world wide web is quite intense. Given the vast amount of information available online, it's crucial to distinguish your content. This will not only help you create an identity as a writer but also increase your visibility on search engine result pages. Keep in mind, SEO aims to improve traffic, visibility, and credibility.

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Regardless of the subject matter or target audience, the goal of any article should be to disseminate valuable knowledge. This is where substance triumphs over style. While it's important to make the content engaging and catchy, readers should feel enlightened after reading the piece. Therefore, before you start typing, identify the points that add value to your target audience and discuss them in detail.

Restricted usage of certain phrases is one of the significant rules to keep in mind for SEO writing. Overusing specific phrases or jargon is a common pitfall for many writers. While it's essential to include the relevant keywords and phrases, they need to be used sparingly and in context. Overstuffing your content with these can lead to penalization by search engines and result in decreased visibility.

While the temptation to impress the audience with technical terminologies and complex language should be resisted, a written piece should never be dull. A compelling rhythmic style while keeping the content straightforward and informative is the key. It might seem challenging but, with practice and continuous learning, it's definitely achievable.

The structure of your article also plays a vital role in its readability. Divide the content into sections and use subheadings for easier navigation. This makes it simpler for readers to identify the portions they're interested in, potentially increasing dwell time and decreasing bounce rate, both beneficial for SEO.

As a writer, it's essential to find your distinctive voice while adhering to SEO rules. This involves striking the right balance between creativity and using high traffic keywords. Remember, your objective is to deliver content that is intriguing, engaging, frequented by search robots, and delivers a high user engagement rate.

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Now let's address the nitty-gritty of HTML formatting. It might seem overwhelming but once mastered, it adds to the clarity and readability of your content. The proper use of paragraph tags, strong tags and subheading tags (h1, h2, etc.) can enhance a written piece's effect. Keep in mind, consistency and simplicity are crucial when implementing HTML tags.

Always keep track of the recent updates in the SEO world. Search engine algorithms evolve constantly, coming up with new ways to understand and rank content. Staying current with this information will help you adjust your writing style accordingly, keeping you at the frontier of the search engine results page.

If you are fearing plagiarism, there are numerous SEO tools available that can help. They not only check for plagiarism but can also provide insights regarding keyword density and other useful metrics. While the use of such tools can be beneficial, always remember, the most crucial ingredient of a successful SEO-friendly article is original, useful content.

Don’t shy away from adding references to your content. A well-researched article is more likely to gain credibility with both the readers and search engines. However, always ensure to give proper credit to the source and avoid misleading or false information. Ethics in content creation are paramount and should never be compromised.

The overuse of certain phrases is a trap that many writers fall into, especially when trying to master SEO writing. While it's essential to write for your audience, you must avoid using phrases that are popular but not directly relevant to your content. Including such phrases only to game SEO is a futile exercise that search engines frown upon.

Engaging with your readership by inviting questions, comments, and feedback is another way to make your content interactive. Active participation will not only make your audience feel involved but can also provide you with insights into what they like or dislike, helping you to refine your content strategy.

Lastly, the process of writing SEO content is continuously evolving. It’s essential to keep learning, experimenting, making mistakes and improving from them. The key lies in understanding what works best for your target audience and aligning it with SEO best practices.

Proofreading is indispensable. A piece of beautifully crafted writing can lose its charm with spelling errors or typos. Therefore, before putting up your content on the web, ensure it is checked and rechecked for any grammar or spelling mistakes.

On the journey to becoming an SEO writing expert, you must associate with like-minded people who are also trying to sharpen their skills. You can learn from their experiences while also providing your insights. A community of writers can be a great source of constructive feedback and creative ideas.

As a concluding note, mastering SEO writing does not involve finding a secret recipe. It revolves around understanding the balance between creativity, quality content, and search engine requirements. Always remember, your audience's needs come first, and providing valuable content is essential.

Just like any other field, becoming proficient at SEO writing involves practice. The key to success is understanding the concept, applying the learned techniques, constant revision, and perseverance. While there may be numerous articles and toolkits available online, the ultimate tool for success lies within you – your skill, creativity, and diligence.