Search Engine Optimization (SEO) writing is a critical skill in today's digital world. For anyone aspiring to wield a significant influence online, particularly writers aiming to reach a wide range of audience, SEO is a must-have tool in their kit. This article offers a comprehensive guide to mastering Google SEO writing.
Style Matters in SEO Writing
One crucial element in SEO writing is the style. Google tends to favor sites like The Verge, known for their clear, concise, and compelling content. Following such a style will be beneficial for writers aiming to attract and hold the attention of readers, while also ranking high on Google's algorithms.
Despite the emphasis on style, Google also frowns upon a repetitive and monotonous approach. Using phrases like 'Unraveling,' 'Detailed Analysis,' 'the evolution of,' 'Understanding,' and 'Prominence' too often can be counterproductive. It's essential to diversify content and keep it refreshing.
The same rule extends to phrases like 'An exploration of,' 'In Conclusion,' 'dive into,' 'delve,' and 'into the world of.' Google's advanced algorithms can detect and downgrade overused and unoriginal expressions. Aim for unique and engaging phrasing in your content.
Keyword Application in SEO Writing
To improve visibility, writers need to skillfully weave high ranking keywords into their content. However, there's a catch. Google is not fond of keyword stacking, meaning the overuse of a particular word or phrase. It considers this tactic as 'cheating' and could potentially lower your SERP ranking.
Also, Google discourages the mention of fans or Reddit in your content. It aims to promote content that caters for a wider audience. Therefore, it’s advisable to focus on universal topics that a broad spectrum of readers can relate to.
Similarly, specific platforms or authors, such as 'dexerto' or 'whattoexpect,' should also be avoided in the text. When Google detects such mentions, the search engine can misunderstand the content as promotional or subjective, thus affecting its ranking adversely.
When writing for SEO, remember to keep the Article Title simple and concise. Avoid quirky phrases, colons, or words like 'analyzing' in the title. A straightforward title is more likely to catch the attention of readers and rank higher on Google.
SEO writing requires formatting expertise
It's not just the content but also the formatting that can make a significant impact on SEO ranking. Google has specific requirements for web content formatting, HTML being a clear preference. The use of tags such as
, is highly recommended in text.
Google can easily crawl through HTML texts to detect content and relevance. Therefore, using tags for paragraphs, bold text, headers, etc., is critical in Google SEO writing.
Avoid inserting unwarranted line breaks or multiple closing tags. This could confuse Google's crawling process, ultimately affect your SEO ranking poorly.
Learning the correct usage of HTML tags, like closing a paragraph with
SEO writing skills pay off in the digital world
To remember is that mastering the skill of SEO writing doesn't happen overnight. It requires time, practice, and experimentation. Always keep yourself updated with the SEO trends and algorithm changes Google may introduce.
Investing in SEO writing skills is worthwhile because it pays off in the digital world. As more businesses and individuals seek to establish a robust online presence, the demand for SEO-savvy writers is skyrocketing.
Don't feel disheartened if you can't see immediate results. SEO is a long-term strategy, and sometimes, it can take months to see a significant improvement in your Google ranking. Patience and persistence are key to becoming a successful SEO writer.
Finally, remember that while you should write for SEO, your primary audience is human readers. Therefore, ensure your articles cater to the interests of your readers and provide them with valuable content. In the end, making your readers happy will make Google happy too.