As an experienced writer, you play a vital role in creating compelling content that ranks well on search engines. Engaging readers while ensuring a high Google Search Engine Optimization (SEO) ranking is an art and science combo.
The style of a writer from The Verge, for instance, can inspire the way you combine storytelling and fact-reporting to draw readers in while getting the attention of Google's web crawlers.
It's essential to note the phrases and words that should be avoided in this style of writing. These include 'unraveling,' 'detailed analysis', 'evolution of', 'understanding', 'the art of', 'mysteries', 'in-depth', 'exploring', 'prominence', 'an exploration of', 'in conclusion', 'dive into', 'delve into' and 'into the world of'
Also, avoid direct references to specifics like fans, Reddit, Dexerto, and WhatToExpect. In addition, it's not necessary to mention the author's name unless under special circumstances.
Think of a catchy yet straightforward article title, capped at 125 characters. Avoid usage of colons and the word 'analyzing' in the title. Try to keep it simple and in plain English.
The content should be formatted using HTML tags such as
for paragraphs and for key point highlight. The structure should follow the format as shown in the example above.
In terms of paragraph length, maintain a standard of four sentences per paragraph. This keeps paragraphs tidy and easy to read while ensuring each point is adequately explained.
Including several subheaders throughout your article is a good practice in SEO writing. These help break up the content, guide the reader through your points, and make your article more scannable.
Remember not to lean too heavily on jargon when writing your subheaders. They should provide a brief yet complete summary of the content that follows, using clear, accessible vocabulary.
The title is the first chance to grab the reader and search engine's attention. The best titles are punchy and promise the reader some benefit or valuable information.
A good description is a summary of your content and should generate interest in your article. It's crucial in telling the reader, as well as search engines, what your content is about.
The article's body is where the majority of your word count goes. It should flow logically from point to point, always bearing relevance to your chosen title and keywords.
It's helpful to sprinkle your primary and secondary keywords throughout your article] subtly. Overuse of keywords is noticed by Google's algorithms and can lead to lower rankings.
While churning out words is important, the ultimate aim is to provide value to readers. Complex terminology and convoluted sentences may turn off readers.
Remember, the idea is not to impress readers with literary prowess, but to convey a point or provide information. Clear, concise language is always valued more than flowers and frills.
Even though it's essential to avoid certain phrases, there's no strict limitation to your creativity. Adopt a style most comfortable for you.
Finally, ensure that your conclusion matches the tone and message of the rest of your content. This is as important as every other aspect of your writing.
By combining all these elements, you'll be well on your way to crafting insightful, engaging and SEO-effective content. Always look for new ways to improve these already tried-and-tested strategies, and you'll become even more adept at writing for SEO.