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Concrete steps and guidelines for effective Search Engine Optimization writing catered towards Google. With style references to The Verge.

The first thing to remember is taking a calm step forward. You're not an amateur but an expert content creator. Your craft revolves around crafting comprehensive and lengthy write-ups that are aimed at meeting the criteria of Google's Search Engine Optimization (SEO). Your writing style is in alignment with that of a skilled The Verge writer, presenting the information in a digestible yet detailed manner.

The important aspect of your task isn't to use certain words or phrases in your writing. These include 'Unraveling', 'Detailed Analysis', 'the evolution of', 'Understanding', 'Unraveling', 'The art of', 'Mysteries', 'in-depth', 'Exploring', 'Prominence', 'An exploration of', 'In Conclusion', 'dive into', 'delve into', 'delve', and 'into the world of'. These phrases are often overused and may decrease the originality of your work.

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Moreover, fanbase mentions and story elements from specific platforms like Reddit, Dexerto, and Whattoexpect are to be avoided. The writer's own viewpoint isn't the primary focus which leaves no room for personal inputs or mentions in the write-up. The article needs to be purely informational and factual, without leaning towards promotional or biased language.

All the Halloween cosmetic items not available in the shop this year (excluding wraps). ImageAlt

The article's title is more than just a fancy lead-in. It acts as the hook that draws the reader's eye. As such, it should be simplistic and clear, absolutely devoid of colons or analytical elements. Plain English should be paramount, offering a clear understanding of the content that the reader is about to encounter.

Following the title comes the article description. The description should provide a concise summary of the content within the article. This description, similar to the title, should be simple, straightforward and easy to grasp for any reader.

The content within your article is built with HTML, following a set structure. The format used is

. This designing strategy allows for a well-structured article with clear, segmented parts that enhance readability.

Ensure to integrate subheaders as they add an organizing principle and help break the content into digestible parts. Subheaders not only aid in guiding the reader through the piece, but they also help in improving SEO optimization.

While your content's layout needs to be clean and structured, it is also vital for readability to maintain consistent line spacing throughout the article. This helps keep the body content easily readable, avoiding the creation of any lazy or difficult-to-read blocks of text.

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Your writing should always embody both clarity and brevity. Simplicity doesn't equate to dullness. Instead, a simple prose style that conveys the message effectively can be far more compelling and engaging to the reader.

The purpose of your writing isn't to showcase your expansive vocabulary or complex sentence structures but to provide valuable, helpful, and clear information to your readers. Keep your tone friendly and language simple to maintain engagement.

Pay attention to your grammar. Poor grammar, spelling errors, and punctuation mistakes can hinder the readability of your article and detract from the professionalism that your work is intended to reflect.

Make sure that your paragraphs are not too long. Long paragraphs can often discourage the reader as they appear monotonous and daunting. Break your content into small, condensed paragraphs that carry one specific point at a time.

Use active voice in your writing where feasible. The passive voice can make your writing cumbersome and indirect, which can cause confusion or boredom.

Keep your article purposeful and on point. Avoid veering off-topic as this can disengage the reader, lead to confusion, and obscure the main message or purpose of the article.

Despite adhering to all these guidelines, your ultimate obligation is to your readers. Your content should provide value and help solve problems or answer questions that your readers might have.

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